Automobiles are vehicles that are driven on two or four wheels. These vehicles can be used for carrying passengers, cargo, or a combination of both.
The word “automobile” was first used in the early 19th century, when the term was used to describe a self-propelled carriage. This definition has since expanded to include cars, trucks, motorcycles, and other vehicles.
The automobile industry boomed in the United States and Europe after World War II. Mass production helped manufacturers be more competitive. The 1920s were a rough period for the automotive industry in the U.S., with Ford, General Motors, and Chrysler becoming the “Big Three” automakers.
The 1960s saw the rise of a new wave of progressivism. The decade was also referred to as the “Jet Age.” A fabled series of ads from Honda ran in trade magazines and general-interest publications. These ads featured colorful illustrations and a cheerful tone.
The Super Cub was the lead product. The small, easy-to-ride motorcycle aimed to appeal to both men and women. The design included wide steps, a quiet, four-stroke engine, and an appealing front cover.
American Honda’s sales began in September 1959. Their goal was to sell 1,000 units per month. The company hired eight staff members. They were instructed to develop products that would appeal to the American consumer.
The company made a major ad campaign for the Super Cub. The advertisements showed a respectable group of people riding a bike and avoided the word “motorcycle.” The ads ran in motorcycle magazines and other general-interest publications.