Business services are various tasks and activities that maintain a business, despite not resulting in the creation of a tangible product. They include things such as information technology, consultancy, transportation and logistics, staffing, waste handling, and administrative services among others. The industry is a significant part of the service sector and contributes around 11% to the EU GDP.
It’s important to remember when marketing business services that you are targeting other businesses rather than consumers. Your audience will likely be high-level decision makers and they want to see how your service can help them achieve their goals. This means that your messaging needs to be clear and concise, while also demonstrating the value that your service will bring to their company.
The biggest companies in the business services industry are ADP, Allegis Group, ManpowerGroup, and Adecco, among others. These companies are mainly located in Europe and North America. However, there is growing demand for business services worldwide, largely due to new communication technologies and infrastructure.
Business services are an integral part of the economy and a key driver for European competitiveness. They provide valuable support to other sectors such as manufacturing and contribute significantly to the value-added in the economy. In addition, they can be used to improve the quality of products and increase their market potential by enhancing their functionality or offering them in combination with other goods and services. Furthermore, they are a major source of employment and are an essential component of the European service economy.